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COMPANY
TIMELINE
April 2025 - Present
Type
Web Platform
Mobile App
Presentation Design
responsıbılıtıes
I create user flows, design high-fidelity screens, conduct UX research, and prepare presentations and reports to communicate insights and solutions, while also exploring new possibilities and emerging technologies to enhance the overall user experience.
GOAL
This concept project aims to revolutionize the travel experience by seamlessly integrating it with retail, transforming each stage of the journey into a personalized and engaging adventure. Leveraging AI, we envision an intelligent travel companion that guides users from the moment they dream of a trip to their return home—enhancing planning, shopping, and in-transit experiences with tailored, data-driven support.
target user groups
These segments are based on current behavior and revenue data and expand to future flows (hotel-only and ecosystem retail), optimizing today’s journeys while de-risking tomorrow’s growth.
Leisure Traveler (Individual)
Goal: Plan an enjoyable trip within budget
Needs: Bundling (flight/seat/baggage + add-ons), transparent pricing, single checkout
Success: Checkout completion, ancillary attach rate
Business Traveler (Corporate/Frequent)
Goal: Speed, flexibility, policy compliance
Needs: Invoicing/corporate rates, flexible changes, fast track
Success: Time to complete ↓, repeat purchase ↑
Family / Group Traveler
Goal: Sit together and control total spend
Needs: Multi-passenger management, clear bundles, clear refund/exchange rules
Success: One-shot completion, complaints ↓
Hotel-Only Shopper
Goal: Find an available, suitable stay without flights
Needs: Strong filters, clear cancellation policies, coupons/installments
Success: Conversion ↑, refund/chargeback issues ↓
Retail Shopper (Non-Travel)
Goal: Fast, trusted purchase within the ecosystem
Needs: Search/categories, stock & delivery visibility, wallet/points
Success: Average order value ↑, return rate ↓
process
From research to design to proof of concept, the process shaped a seamless retail experience that proved both customer value and business impact.
Research & Strategy
Defined traveler personas and mapped customer journeys to uncover pain points.
Analyzed best-in-class retail practices and benchmarked against airline industry standards.
Framed the transformation goal: evolve from ticketing to a holistic retail experience.
Concept & Design
Designed responsive flows covering the end-to-end journey (pre-flight, in-flight, post-flight).
Built modular UI using a design system, making modifications where necessary.
Focused on personalization, bundling, and seamless shopping across flights, ancillaries, and destination services.
Proof of Concept (PoC)
Developed interactive prototypes to demonstrate the vision.
Validated with stakeholders (C-level and product teams) through workshops and demos.
Showcased how the integrated platform can drive new revenue, improve customer experience, and scale with future innovations (AI, VR/AR, dynamic offers).
Reasons for Transformation
Transforming aviation into a seamless retail ecosystem—where travelers move beyond ticketing to personalized, end-to-end experiences.
Evolving Traveler Expectations
Customers now demand seamless, personalized journeys—similar to leading retail platforms.
Unlocking New Revenue
Moving beyond ticketing opens ancillary and bundled sales, driving sustainable growth.
Building Competitive Advantage
A unified retail ecosystem differentiates airlines, creating loyalty and future-proofing the business.